BRAND CHEF - "Food is the new medium"
All successful destinations are well-defined, hence it isn’t the medium anymore but the subject in itself which becomes the destination.
For the first time in the communication history of India, Helios Media has developed a food eco-system for brands to interact with the consumers. Our core belief is that “food talks” and so with our expertise in the Food Domain, we will deliver this promise to the brands via our patented product offering.
Just like the way a chef uses a combination of flavours to the basic ingredients to create master recipes, Brand Chef is a food domain expert which enables opportunities for Brands to interact with its consumer through the medium of food.
Brand objectives will be the basis to design customized solutions and a 360 degree implementation plan with marquee vehicles. This will be leveraged by our associations with:
Blue Chip Chefs, Food Bloggers, India’s number one lifestyle channel on Food – Living Foodz, The print gospel for modern Indian women – Femina, Our indigenous food channel on YouTube in partnership with Culture Machine. All this is backed by a strong in-house food specialised research team, content team (ideation, development and creation) team along with our alliance partners.
The most critical aspect of the revenue goals will totally be a product of astute positioning of the channel. Hence, as a first stage to this process, Helios Media, using our patented tool, co-creates with the brand team to develop programming templates, channel packaging, channel positioning, FPC strategy, communication platform and media strategy. This is done with a complete focus on delivering the desired goal on positioning and thereby creates an appeal to the advertiser resulting in a stronger topline and healthier bottomline.
We have a proven expertise in Space and Concept selling, Brand integrations, Customer Driven Programming amongst other areas. The team is adept at combining client understanding, brand objectives and programming fundamentals to optimize monetization.
• Inventory Sales
• Content Integration
• Content Syndication: Digital and International
• Off Air Asset Monetisation
Advanced Research capabilities beyond standard TV viewership monitoring and analysis. Collaborations with leading names to provide media consumption analytics, consumer brain mapping, and quantitative response based surveys, analytical tools development etc.
In-house and partner resources with complete understanding of the television space and a combined work experience in all the genres of television programming. Solutions in long form as well as short form, fiction or reality. Plus, a range of formatted shows across subjects.
From concept to execution of events and activations. In-house resources combined with empanelled partners can deliver right from local to regional to national level events ranging from the obvious to the extraordinary.
Armed with a strong professional background of data mining, consumer insights and advertiser affinity due to our vast experience in media planning, research and sales – Helios Media now offers broadcast advisory services to the global media sector
1. We identify and curate content formats that are based on trends, need gaps and advertiser requirements.
2. We align with subject matter experts to develop the content and determine its form of delivery to the consumer – either broadcast, digital or any other.
3. If the content co-creator so desires we get potential investing partners on to the table.
4. We have in-house expertise and alliances to create channel positioning, marketing strategies, channel packaging and designing.
5. Our uplinking technology experts and distribution partners can also be aligned to help the last mile delivery.
6. Helios Media’s expertise in revenue generation through inventory sales, brands participation in content, library monetization and content syndication will create the most viable business proposition.