Helios Media started operations as the marketing and ad sales outsourced agency for the following clients:
Bollywood’s only Music channel in HD was assigned to Helios Media, wherein we identified the potential of positioning the channel as unique high-quality music “viewing” pushing it into a position of premiumness and thereby claiming top 3 positions on commercial inventory for the channel in a 16 channel genre.
India’s premier food channel, promoted by Chef Sanjeev Kapoor and Astro Media, Malaysia which had their in-house sales team saw merit in the pitch made by Helios in unlocking its true value and re-aligned the sales mandate to Helios. Post our taking-over, their revenues grew by 180% in one single year. We gave up this mandate recently.